Speaking
Speaking on AEO, AI Search & the Future of SEO
Nichole Kelly, founder of True North Growth Labs, speaks and runs workshops on Answer Engine Optimization, AI search, and how marketing teams stay visible as buyers move to ChatGPT, Perplexity, and Google AI Overviews. Talks are practical, data-backed, and built for marketing leaders.
Signature talks
“Become the Answer: Winning Visibility in the Age of AI Search”
— keynote on why ranking is no longer the finish line and what to do about it.
“SEO vs AEO vs GEO: A Field Guide for Marketing Leaders”
— clarity on the new landscape and a practical playbook to run all three.
“The North Star AEO Framework: A Working Session”
— a hands-on workshop to baseline and grow a team’s AI Share of Voice.
Speaking calendar
· 1:30 PM–2:15 PM ET · DigiMarcon Philadelphia
Digital Marketing Trends That Matter: Expert Insights for Gaining a Competitive Edge
In a landscape where digital marketing evolves at a breakneck pace, staying ahead is non-negotiable. This forward-looking panel convenes senior marketing executives and thought leaders to distill the trends, technologies, and strategic shifts that are truly moving the needle. Beyond buzzwords and hype, attendees will gain actionable insights into where high-performing teams are investing resources, which strategies are delivering measurable ROI, and how to structure organizational capabilities for sustainable competitive advantage.
Attendees will learn how to:
- Identify high-impact digital trends relevant to their business context
- Allocate investment to channels, tactics, and technologies that drive measurable growth
- Align cross-functional teams to rapidly adopt and operationalize new strategies
- Anticipate market and consumer behavior shifts for long-term strategic planning
· 4:40 PM–5:25 PM · DigiMarcon Philadelphia
The New Front Page: How to Become the Brand AI Recommends
Search is undergoing its biggest transformation in more than 25 years. Customers are no longer starting their buying journey with a list of blue links. They're asking ChatGPT, Gemini, Claude, Perplexity, and other AI assistants to recommend products, services, and experts—and those recommendations are reshaping how brands are discovered. In this session, you'll learn why traditional SEO alone is no longer enough and what leading organizations are doing to increase their visibility in AI-generated answers. You'll walk away with a practical framework for improving your brand's AI discoverability, building digital authority that large language models trust, measuring your visibility across AI platforms, and aligning your content strategy with how people actually search today. Whether you're a marketing leader, founder, or agency owner, you'll leave with actionable strategies to ensure your company isn't just ranking in search—but becoming the answer.
Key Takeaways:
- Understand how AI-powered search is changing customer discovery and buying behavior.
- Learn the key factors that influence whether AI platforms recommend your brand.
- Build a practical AI Search Optimization (AEO) strategy that complements traditional SEO.
- Measure AI visibility using meaningful business metrics instead of rankings alone.
- Create an executive roadmap for adapting your marketing strategy over the next 12 months.
· 11:45 AM–12:25 PM EST
Content everywhere: Winning attention in a fragmented marketing ecosystem
Great content means nothing if it’s invisible. Today’s buyers don’t just live on social media or Google — they are asking AI assistants, browsing private communities, and navigating a fragmented digital world.
Let's explore a practical roadmap for modern content distribution. You'll learn how top brands plan, scale, and measure their content to ensure they show up wherever their audience is looking.
After this session, you'll be able to:
- Target the right platforms without wasting resources.
- Repurpose a single piece of content for maximum platform-native reach.
- Measure success in an era of AI-driven discovery.
Stick around for live Q&A immediately following this panel discussion!
Where Nichole has spoken
Social Media Marketing World
Formats
- Conference keynote (30–45 min)
- Half-day workshop for in-house marketing teams
- Panel and fireside chat
- Private executive briefing
More on Nichole and the point of view behind the work is on the about page, and the written version runs in Insights.
Planning an event or team offsite? Invite Nichole to speak.
FAQ
Frequently asked questions
- What does Nichole Kelly speak about?
- Answer Engine Optimization, AI search, and the shift from traditional SEO to being the answer AI gives — with practical frameworks marketing teams can apply immediately.