Services
AEO & SEO Services That Make Your Brand the Answer
True North Growth Labs offers three done-for-you services for mid-market brands: an AI Visibility Audit to baseline where you stand, Answer Engine Optimization to make you the cited answer across AI engines, and SEO to build the ranking and authority foundation underneath it. Clients can start with the audit and may move into an ongoing retainer.
How the engagement works
- Start with the free AI Visibility Audit. A done-for-you diagnostic delivered in a live strategy session, in exchange for a short form and a meeting. You get a clear picture of your AI Share of Voice, your SEO health, and a prioritized roadmap — whether or not you continue with us.
- Move into a retainer. We execute the roadmap: AEO, SEO, or both, sized to your goals and category.
- Report on outcomes that matter. Monthly reporting on AI Share of Voice, citation share, rankings, and pipeline contribution — not vanity metrics.
The three services
AI Visibility Audit (free)
— the entry point. Know exactly where you appear across ChatGPT, Perplexity, Gemini, and Google AI Overviews, and what it takes to win the answers that matter — free, in exchange for a form and a meeting.
Claim the auditAnswer Engine Optimization
— ongoing work to grow your AI Share of Voice: entity building, answer-first content, schema, and authority.
See AEOSEO
— technical, content, and authority SEO tuned for mid-market B2B, and engineered to feed your AEO results.
See SEO
Why mid-market leaders choose us
We’re specialists, not a generalist agency bolting “AI” onto an old SEO deck. We measure AI Share of Voice with a defined prompt set, repeated cross-platform testing, competitor benchmarks, and documented reporting. We run a named methodology you can hold us to, and we execute rather than hand you a strategy PDF. You get a partner who owns the outcome.
The methodology is the North Star AEO Framework™, and the results it has produced are on our case studies page.
Not sure where to start? Book a 20-minute call and we’ll tell you whether the audit is right for you.
FAQ
Frequently asked questions
- What does an AEO agency actually do?
- It baselines where your brand appears across AI answer engines, then improves the structure, authority, entity signals, and freshness of your content so those engines cite you as the answer — while keeping your traditional SEO strong.
- Do you offer SEO and AEO separately?
- Yes, but we recommend them together because AEO depends on SEO foundations. The AI Visibility Audit shows which mix your situation calls for.