About Us

True North Growth Labs, founded by marketing expert Nichole Kelly, is at the forefront of the marketing and technology intersection, with a focus on AI-enabled strategies. Nichole’s renowned no-fluff approach connects the big picture to actionable strategies for measurable success.

Featured in Entrepreneur, Inc., and FastCompany, and a speaker at major conferences like SXSW, Inbound and Content Marketing World, Nichole’s expertise is widely recognized.

Our agency excels in building high-performance marketing teams through Agile Marketing and rapid prototyping. We help businesses navigate the ever-changing landscape and achieve triumph through iterative testing. Leveraging AI and data-driven insights, we create targeted campaigns that drive engagement and deliver exceptional results. At True North Growth Labs, we combine strategic vision with meticulous execution, leaving no detail unattended. Our comprehensive approach encompasses market research, competitive analysis, audience segmentation, and campaign execution. Partner with us to unlock your business’s true potential. 

“Nichole Kelly is one of the brightest minds I’ve worked with. She has an ability to create and document strategic plans and playbooks that is unparalleled in the industry. If you want to know what your next big move is, hire Nichole. Nichole isn’t just an idea person, she executes too. Marketing is both art and science, psychological and technical. She knows how the pieces fit together, from the copy/creative that moves a prospect to the technology to amplify the results.”

Arsham Mirshah, CEO, WebMechanix

“You’ve got to hire Nichole. I would hire her over and over again. She’s the best thing that’s happened to marketing at Windward in our 25 year history.”

        Mafa Amr, General Manager, Windward Consulting Group


Agile Marketing

Agile marketing is the ultimate approach to modern marketing, and at True North Growth Labs, we believe in its unrivaled effectiveness. By embracing Agile methodologies, businesses can achieve more with less, maximizing their resources and staying nimble in today’s dynamic landscape. Agile marketing empowers teams to adapt quickly, respond to market changes, and make data-driven decisions in real-time. True North Growth Labs excels at implementing Agile Marketing practices, helping businesses streamline processes, improve efficiency, and achieve remarkable results within shorter timeframes. Our expertise in Agile Marketing enables us to guide your organization towards increased productivity, faster time to market, and ultimately, unparalleled success.

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Monday-Friday: 9am – 4pm

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