Our approach
The North Star AEO Framework™
The North Star AEO Framework™ is our five-stage system for growing AI Share of Voice: Baseline, Entities, Answers, Authority, and Measurement. It sequences the work so every stage compounds — and so you always know what we’re doing, why, and how we’ll prove it worked.
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Stage 1 — Baseline
We measure where you appear across ChatGPT, Perplexity, Gemini, and Google AI Overviews for the questions that drive your revenue, and benchmark it against competitors. You can’t grow AI Share of Voice you haven’t measured.
Stage 2 — Entities
We make your brand, people, and products unambiguous to AI engines. Use consistent facts and accurate structured data to help search systems understand the organization, people, and offerings. Treat this as one part of overall discoverability and trust—not a guaranteed precondition for citation.
Stage 3 — Answers
We create and restructure content answer-first: a direct response under every heading, FAQ blocks, and schema, so engines can lift your content into their answers. This is where invisible pages become citable ones.
Stage 4 — Authority
We build the reputation signals — original data, expert POV, third-party mentions, and links — that make engines trust and prefer you. Authority is what tips you from occasionally cited to consistently cited.
Stage 5 — Measurement
We report AI Share of Voice and citation share by engine, trended against competitors and tied to pipeline, then feed the findings back into the next cycle. The framework is a loop, not a line.
The framework runs end to end inside our AEO service, on the SEO foundation it depends on. Stage one on its own is the free AI Visibility Audit, and the case studies show what the full loop produces.
See stage one in action — get your free AI Visibility Audit.
FAQ
Frequently asked questions
- What is the North Star AEO Framework?
- It’s our five-stage methodology — Baseline, Entities, Answers, Authority, Measurement — for growing a brand’s AI Share of Voice across the major answer engines in a sequenced, measurable way.
- How long until we see results?
- Timelines vary. We establish a baseline, monitor priority prompts over repeated runs, and report early movement and longer-term trends without guaranteeing a fixed window.