Privacy Policy

Effective date: September 23, 2026

By using the Services, you acknowledge the practices described in this Privacy Policy. This policy does not apply to information we process solely on behalf of a client under a separate services agreement.

Information We Collect

Information you provide

• Contact and professional information, such as your name, work email address, company, job title, company size or revenue range, and telephone number if you choose to provide it.
• Inquiry and audit information, including your goals, competitors, marketing challenges, AI visibility concerns, website information, form responses, and messages you send to us.
• Scheduling information, such as your preferred meeting time and information you provide through a calendar or meeting-scheduling service.
• Communications and preferences, including your requests, feedback, marketing preferences, and records of our correspondence.

Information collected automatically

When you use the Services, we and our service providers may automatically collect information through cookies, pixels, tags, local storage, and similar technologies, including:

• Device and browser information, IP address, operating system, device identifiers, language, and approximate location derived from IP address.
• Usage information, such as pages viewed, links clicked, referring pages, time spent, dates and times of visits, and interactions with forms or site features.
• Marketing and attribution information, including campaign source, advertising interactions, and whether an inquiry followed an advertisement or marketing communication.

We may use Google Analytics, Google Tag Manager, advertising or retargeting pixels, and similar technologies. These providers may collect or receive information from the Services and other websites to provide measurement, attribution, audience, or advertising services under their own privacy terms.

How We Use Information

• Respond to inquiries and provide requested audits, consultations, scorecards, information, and services.
• Schedule meetings and communicate about your request or our business relationship.
• Operate, secure, troubleshoot, personalize, and improve the Services.
• Measure website performance, understand how visitors use the Services, and evaluate marketing campaigns.
• Send newsletters, educational content, and promotional communications when permitted by law. You may unsubscribe at any time using the link in an email or by contacting us.
• Create aggregated or deidentified insights that do not reasonably identify you.
• Protect our rights, users, systems, and business; prevent fraud or misuse; comply with law; and establish, exercise, or defend legal claims.

Cookies Analytics and Advertising

We use necessary technologies to operate the site and may use analytics and advertising technologies to measure use, understand campaign performance, create audiences, or show relevant advertising. Advertising partners may combine information collected through our site with information from other sources. Depending on the law that applies to you, this activity may be considered targeted advertising, sharing, or a sale of personal data even when no money changes hands.

You may manage nonessential cookies through any cookie-preference tool we make available and through your browser settings. Where required by law, we will honor recognized universal opt-out preference signals. Blocking cookies may affect some site features. To request an opt-out from targeted advertising or covered sale or sharing, email us at the address below with the subject line “Privacy Opt-Out.”

How We Disclose Information

We may disclose personal information to:

• Service providers that support hosting, security, analytics, tag management, customer relationship management, email automation, scheduling, communications, and professional services.
• Advertising and measurement partners when we use pixels, tags, audience tools, or campaign attribution services.
• Professional advisers, regulators, law enforcement, courts, or other parties when reasonably necessary to comply with law, protect rights or safety, or address fraud or security concerns.
• A buyer, investor, successor, or other relevant party in connection with an actual or proposed merger, financing, acquisition, reorganization, or transfer of all or part of our business or assets.
• Other parties when you direct us to disclose information or give your consent.

We do not knowingly sell personal information for money. As explained above, some advertising disclosures may be treated as a sale or sharing under certain state privacy laws.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including to respond to requests, maintain business and tax records, manage relationships, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary based on the type of information, our relationship with you, and applicable legal requirements. We delete or deidentify information when it is no longer reasonably needed, subject to lawful exceptions and backup cycles.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Your Privacy Choices and Rights

You may unsubscribe from marketing emails at any time. You may also disable or delete cookies through browser settings and use any cookie-preference controls available on the site.

Depending on where you live and subject to legal limitations, you may have the right to request access to, correction of, deletion of, or a portable copy of certain personal information; learn about categories of information disclosed to third parties; opt out of targeted advertising, certain profiling, or covered sales or sharing; withdraw consent; and appeal a decision concerning a privacy request.

To exercise a privacy right, email privacy@truenorthgrowthlabs.com. Please describe your request and the state where you reside. We may take reasonable steps to verify your identity and authority. Authorized agents may submit requests where permitted by law. We will not discriminate against you for exercising applicable privacy rights.

Maryland Residents

If the Maryland Online Data Privacy Act applies to our processing, Maryland residents may exercise the rights provided by that law, subject to its scope, exemptions, and verification requirements. These may include rights to confirm processing, access, correct, delete, and obtain a portable copy of personal data, and to opt out of targeted advertising, the sale of personal data, and certain profiling. A resident may appeal a denied request by replying to our decision with “Privacy Appeal” in the subject line.

Children's Privacy

The Services are intended for business users and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us so we can review and, where appropriate, delete it.

Third Party Services and Links

The Services may link to or integrate with third-party websites and services. Their privacy practices are governed by their own policies, and we are not responsible for those practices. Review the privacy terms of any third-party service you use.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, technologies, services, or legal obligations. We will post the revised policy and update the effective date. If required by law, we will provide additional notice or obtain consent.

Contact Us

Questions, requests, or appeals concerning this Privacy Policy may be sent to privacy@truenorthgrowthlabs.com.